Adidas
ABOUT THE PROJECT
An evening at the adidas flagship on Oxford Street - celebrating the Women's World Cup and the launch of adidas's in-store gaming hub. We designed the event graphics and produced a complete editorial zine, conceived, laid out and printed live on-site. As the photographer shot the night, we edited the images, built the spreads and sent pages to print in real time. Guests left with a physical Match Report in their hands that didn't exist three hours earlier.
THE CONCEPT
The zine used football as an editorial framework, structured like a matchday programme, built for a night of panel discussions, live gaming and a flagship store takeover.
